Free Tool
Quote Conversion Calculator
Most revenue loss isn’t from losing jobs — it’s from quotes that die before the customer ever sees them. See what closing the gap is worth for your business.
Industry data
Only 9.6% of quotes ever get sent to the customer. Of $223M quoted across one contractor, only $110M was billed. The median contractor closes at 73%; the top quartile closes at 81%. Most of the gap isn’t lost deals — it’s quotes that never left the office.
Your numbers
Quote pipeline breakdown
Your baseline
+$1.29M more revenue
Median
+$1.53M more revenue
Top 25%
Closing at top-quartile rates would add $1.53M/year in revenue — without issuing a single additional quote.
Where quotes die
Most quote loss isn’t about price. It’s about process. Here’s where the pipeline leaks.
Never sent to customer
90.4% of quotesThe single largest leak. Quotes created in the field or back-office that never reach the customer inbox. Usually a CRM gap or technician habit.
Sent but no follow-up
~40% of quotesQuotes sent but never followed up on. Studies show follow-up increases close rates by 20-30 points. Most contractors don't have a systematic follow-up workflow.
Followed up but lost
~30% of quotesGenuine competitive losses. These are the only losses where price might actually be the issue. Everything above is a process problem, not a pricing problem.
See your exact quote conversion rate
We pull your quote data directly from ServiceTitan, BuildOps, or Jobber and show you where the pipeline is leaking — and what closing the gaps is worth. Free audit.
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