Wisconsin — Level Index
How do Wisconsin contractors compare to the national average? Bill rates, collection rates, margins, and utilization data from 52+ Wisconsin contractors across HVAC, Plumbing, Electrical, and more.
Key Finding
Wisconsin contractors bill $2/hr below the national median
Wisconsin's winter-heavy climate creates strong seasonal demand patterns. Contractors who offer service agreements with priority scheduling during heating season see 20%+ higher annual revenue per customer.
For a 10-tech shop, that $2/hr difference means $40K per year in lost revenue compared to the national median.
Wisconsin Bill Rates
Median Bill Rate
$88/hr
75th Percentile
$110/hr
Top 10%
$134/hr
National Benchmarks
These metrics are reported nationally. Where your Wisconsin business falls depends on your specific operations. See the full national breakdown.
Collection Rate
85.1%
Top quartile: 92.7%
464 companies
SA Gross Margin
43.8%
Top quartile: 68.8%
103 companies
Billing Speed
1 day
Top quartile: -4 days (progress billing)
555 companies
Billable Hour Ratio
96.7%
Top quartile: 99.6%
654 companies
Quote Conversion
73%
Top quartile: 81.3%
409 companies
Wisconsin Bill Rate
$88/hr
Top quartile: $110/hr
52 companies
Top Trades in Wisconsin
Where does your Wisconsin business fall?
We'll pull your actual numbers and benchmark you against Wisconsin and national data. 15-minute call. Free.